The majority of this customer acquisition cost is spent on marketing to prospects during the discovery, exploration, and buying phases of the buyer's journey. And so a lot of businesses are looking at software solutions to help with these early phases of the customer life cycle. But what happens after you acquire a customer? How do you continue to offer the high level of digital engagement that today's customers require to stay loyal to your brand?
If you've fallen into the trap of focusing more dollars on customer acquisition than on retention, stop. Watch this webinar to learn about the ROI of customer acquisition vs. retention, and why you should shop for a solution that helps you throughout the entire customer lifecycle.
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