Customers instinctively turn to their mobile device when they have a question or need support. Unfortunately, their needs aren’t being met and these bad mobile experiences can have a detrimental impact on businesses. 44% of customers believe easy-to-find contact information for support is the most important factor to ensuring a good mobile experience, but 72% claim that they have abandoned a mobile experience in the last year because it was too difficult to initiate. Further, 85% say they are unlikely to do business with the same company following a bad mobile experience.
For companies who make mobile engagement a priority, these mobile moments represent a massive opportunity to deliver differentiated customer experiences that delight mobile customers, earning their loyalty and share of wallet.
In this 30-minute on-demand webinar, we’ll share the latest trends in mobile engagement and how companies can gain a competitive advantage. Key takeaways include:
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