You’re hearing a lot about customer experience (CX) lately. You’ve probably heard that CX is an important factor — perhaps the most important factor — that separates you from your competitors. But do you really believe it? Has your business prioritized it? And are you delivering a good customer experience right now?
Bold360 teamed up with Forrester Research to measure the benefits of providing good customer experiences. We found significant benefits to increasing your customer engagement maturity, and serious risks for those who do not undergo digital transformation soon.
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