Just how effective is mobile engagement when it comes to customer communication? Our friends at Vanson Bourne asked 8,000 mobile consumers a series of questions to find out. The results?
- 53% consumers often or always use their mobile device to research products or services before purchase
- 72% of consumers have abandoned a mobile experience because contact details were too difficult to find
- 85% of consumers are unlikely to do business with the same organization again following a bad mobile experience