Setting a Framework for Your 2017 Digital Engagement Strategy


The customer journey is no longer a small set of big interactions with companies – it’s now made up of hundreds of micro-moments where customers expect their questions and needs to be resolved instantly. And they’re using a myriad of channels and devices to interact with companies. This shift has created new opportunities and challenges for how retailers engage with their customers across digital channels. Developing a digital engagement strategy is essential for retailers looking to deliver differentiated experiences to outperform the competition.

This on-demand webinar will cover the latest trends and research shaping the future of digital engagement, including:

  • How to optimize the shopping experience for mobile customers
  • Tips and best practices for delivering a seamless omni-channel experience
  • New ways retailers can engage their customers in a world which now includes self-service and artificial intelligence

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