Chat is the most direct and immediate way you can engage with your website visitors. So you shouldn’t be taking a cookie-cutter approach to your chat implementation any more than you’d take a cookie-cutter approach to your overall site management. But you want to make sure you get it right. That’s why testing is such an integral part of a website’s optimization strategy. It’s important to know which levers are really going to move the needle, especially when it comes to chat.
Whether you want to run simple A/B tests or a full suite of multivariate tests to better optimize your Bold360 implementation, our Experiment Engine has the power to deliver.