According to research by the Aberdeen Group, they found that companies using live chat as part of their digital selling and service activities enjoy 34% greater customer satisfaction, compared to non-users. The same study revealed that live chat users also reduce customer care costs by more than double the competition year-over-year. These results are facilitated through the organization’s ability to seamlessly connect live chat conversations with omni-channel activities. In this Aberdeen report, you’ll learn the 4 key activities that will help your organization deliver consistent, personalized and timely messages to meet changing buyer needs when using live chat.
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