Mobile Shopper Experience Management

Succeeding as a modern-day retailer is no easy feat. It requires companies to optimized product margins, have the ideal mix of products at the right locations, but most importantly - it requires truly understanding shoppers in order to meet and exceed their needs. This Aberdeen Group report highlights how shoppers' growing use of mobile channels is changing the retail landscape and how retailers are adapting to this 'new normal.

Report Highlights:

  • Retailers with a well-designed mobile strategy enjoy a 97% greater year-over-year increase in annual company revenue
  • 54% of ecommerce interactions take place via consumer mobile devices
  • Best-in-class retailers are 2.5x more likely to reduce shopping cart abandonment rates year-over-year
  • Best-in-class retailers are 50% more likely to use analytics to predict shopper behavior and personalize future conversations"

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