Conversion tracking helps businesses to draw a bright and measurable line between chat engagements and sales. Bold360's proprietary HTML-based conversion tracking mechanism allows you to set up a wide variety of desired website actions and track them in concert with your website operations.
Bringing conversion tracking into live engagement provides insights unavailable with other website analytics tools. You can see which chats lead to sales, which agents have the highest close rates, and other ancillary data that impacts conversions rates.
Many businesses depend on Google Analytics for website data and goal tracking, but it doesn’t provide real-time data your agents can immediately act upon. By integrating Bold360 into Google Analytics, you get a window into the impact live chat engagements have on conversions.