Chatbots for B2B Lead Generation: How to Deliver Personalized Conversations at Scale

Chatbots are becoming increasingly popular–almost ubiquitous–on B2C retail websites, but B2B sellers have been reluctant to leverage chatbot technology to help acquire leads and convert them to customers. Businesses understand that selling to other businesses requires a personalized approach, something that could traditionally only be handled by a phone call or an in-person meeting. But modern conversational chatbots can help companies engage prospects with personalized, contextual information at scale. Chatbots leverage visitor data to deliver relevant information that guides the buyer’s research without an overt sales pitch.

Download this whitepaper to learn:

• Why traditional B2B selling techniques no longer work
• When today’s B2B shoppers prefer to research on their own rather than talking to a sales rep
• How chatbots leverage data to have personalized conversations with thousands of website visitors at a time