Effective Mobile Engagement, 2016

Just how effective is mobile engagement when it comes to customer communication? Our friends at Vanson Bourne asked 8,000 mobile consumers a series of questions to find out. The results?
  • 53% consumers often or always use their mobile device to research products or services before purchase
  • 72% of consumers have abandoned a mobile experience because contact details were too difficult to find
  • 85% of consumers are unlikely to do business with the same organization again following a bad mobile experience
Download the full Effective Mobile Engagement Report to find out what this means for your business.

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