Infographic: Effective Mobile Engagement

A recent study on effective mobile engagement reveals a massive opportunity for B2C businesses to deliver differentiated experiences that delight consumers and earn their loyalty, advocacy and share of wallet.

The study was conducted by Vanson Bourne in the US, UK, France, Germany, India, Australia and New Zealand. It incorporates online interviews with 8,000 consumers that have used a mobile device for communicating with a company regarding a purchase or a query (Download the full report).